Privacy policy
This policy describes whatkingswant.com, published by the owner of What Kings Want (“we”). The site is aimed at shoppers in the United States. We try to collect as little as possible.
What the site collects today
- The pages are static. There are no accounts. Gift Finder answers stay in your browser and in the results link if you copy it. We don’t store them.
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The newsletter form posts your email and “who you are shopping for” to our own address,
/api/newsletter. If the owner has connected Beehiiv, that server forwards those two fields to Beehiiv and does not store them here. If Beehiiv is not connected, the form says so and nothing is saved. A hidden company field is a spam trap; filling it does not subscribe you. We ask you to confirm by email before the first reminder, and every message needs an unsubscribe link. - Privacy-friendly analytics (Plausible or Umami) can be switched on at build time. They are off by default. If we turn them on, we’ll name the provider here. We don’t want advertising cookies or cross-site profiles.
- The home server that hosts the site may keep ordinary request logs (IP address, user agent, the page requested). The owner should say how long those logs are kept.
Affiliate links
If you follow a link to Amazon, Etsy or another retailer, that site sets its own cookies and has its own privacy policy. We don’t control that. A click can tell the partner that you came from us, which is how a commission is attributed. We don’t sell personal information.
Occasion reminders are optional. The form asks for your email, who you are shopping for, and your consent. Beehiiv sends the messages when the owner has added an API key. Turn double opt-in on in Beehiiv so a confirmation comes before the welcome note. We won’t sell the list. US readers: commercial email has to follow CAN-SPAM. Australian readers: the Spam Act applies too.
Children
This site is not directed at children under 13, and we don’t knowingly collect their data.
Your choices
California residents may have rights under the CCPA if we ever meet the law’s thresholds. We don’t sell or share personal information for cross-context advertising. A commercial site that collects personal information from California residents should keep a conspicuous privacy policy; this draft is that page, and it needs a lawyer’s pass before launch.
EU and UK visitors: if we ever add non-essential cookies, we’ll ask first. Cookieless analytics is the plan so we can avoid a consent banner.
Contact
Add the email address you actually read, then delete this sentence.